Trusted by 230,000+ creators and brandsFree Instagram DM automation instantly sends a direct message when users comment a keyword, reply to your Story, or DM you, via Meta's official API. It works through triggers and automated DM flows that deliver links, answer questions, or capture leads without manual replies.
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You set a trigger keyword like "LINK," and anyone who uses it instantly receives an automated Instagram DM with your link, offer, or lead form.
Give every commentthe right reply
Set your keywords and message once. WASK automatically sends the right DM whenever someone comments on your post.

Engage followers instantly withautomatic DMs
Reply while interest is still high. Automatically send links, discount codes, guides, product details, or any message the moment someone comments.

Setup your first Instagram automation in less than 5 minutes.

Choose the Instagram post you want to automate.

Add one or multiple keywords people can comment to trigger your DM.

Create the message you want followers to receive. Turn it on, and WASK takes it from there.
Pick a keyword that matches your goal. Creators often use "LINK," e-commerce brands "PRICE," coaches "CALL," and real estate agents "INFO."
To automate a DM on Instagram, connect your Business or Creator account to an API-approved tool like WASK, choose a trigger such as a keyword comment or Story mention, and write the message you want sent. Every time the trigger fires, the auto DM is delivered instantly.
A few habits make keyword-triggered DMs convert better:
A free Instagram DM automation lets you answer every comment, Story mention, and message instantly, without paying for software or living in your inbox. Followers expect a reply within minutes, and a slow response often means a lost lead.
That's why Instagram messaging automation has become a core part of social media automation for creators and small businesses. Every comment turns into a conversation, and every conversation can become a click, a lead, or a sale.
Yes, when it runs on Meta's official API. WASK's automated Instagram DMs follow three rules:
This password-free, API-compliant setup follows Instagram's spam policies and protects your account from action blocks. Avoid tools that ask for your Instagram password or send unsolicited mass DMs.
Automated DMs turn comments into conversations, but conversations only grow a brand when the rest of your Instagram strategy keeps up. WASK connects every step that comes before and after the DM:
Used together, these tools close the loop between the first comment and the final conversion. You can see which content starts the conversation, what it costs to amplify it, and how each automated reply contributes to real growth.
Frequently Asked Questions